Thursday, December 6, 2007

Scare Tactics

The Los Angeles Times reported this morning that the AMPTP has done such a poor job of telling its version of the WGA strike story to the public that they've gone out and hired a hard-ball public relations team to take over from the in-house effort and combat the very good job the WGA has done to tell its story to the world. Isn't it amazing what good writers can do? The article is here, and it should be a warning to all WGA members about what is to come in terms of devisive tactics so the studios win. Given this warning, nothing which is said by the AMPTP should be taken as the truth. I hope people remember this.

PR professionals profess that getting the truth out quickly is the best way to counter potential bad publicity. But when the truth is that you are greedy, scum-sucking weasels like the corporations which make up the AMPTP, it's very hard to tell the truth. That's why PR professionals are also known as hacks and flacks and are likely to work for anyone who will pay them. I have no doubt that the price of this publicity campaign will cost the AMPTP far more than the paltry $151 million over three years requested by the WGA for its members. Just watch.

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